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Three Cofounders of Rue and Williams sitting on a sofa, two women and one man

Our Story

Our team combines extensive experience in high-end furniture and customer service to bring joy through personalized, customizable furniture solutions.

Isla Schmidt and Gary Trudell bring over a decade of collective expertise from the high-end furniture and customer service industries. With a passion for delivering exceptional service and personalized solutions, they founded this venture out of a shared commitment to spreading joy and aiding clients in their design journey. Isla, a seasoned professional with a BFA in Interior Design, has honed her skills through various roles, including collaborating with interior design firms and spearheading her own sustainable home goods business. Her dedication to design and sustainability led her to a role as a Design Producer for HGTV. Gary, with over 35 years of experience in family-owned business, has garnered acclaim for his commitment to quality and customer satisfaction, evident in their eight successful brick-and-mortar locations across Southern California. Together, Isla and Gary embark on this journey, combining their expertise to offer customizable furniture solutions that elevate homes and delight clients.