The Evolution of Customizable Furniture: Rue & Williams' Journey

In an industry where personalization often takes a back seat, Rue & Williams is revolutionizing the way we approach furniture customization. Rue, with years of experience in the furniture realm, recognized the growing demand for handmade furniture that could be easily tailored to individual preferences. Meanwhile, Isla, a seasoned professional with nearly two decades in the industry, had firsthand insight into what resonated with customers and what fell short.

Their inspiration didn't come solely from within. Influential figures like Mitchell Gold + Bob Williams played a pivotal role in reshaping their perspective on customization. While mass-produced furniture often sacrifices personalization for efficiency, Gold + Williams showed that it was possible to strike a balance. By seamlessly integrating custom fabric options into their production process, they proved that customization could coexist with large-scale manufacturing—a game-changer in an industry dominated by limited options from big-name brands like Crate and Barrel and Pottery Barn.

At Rue & Williams, we're thrilled to carry this torch forward. Our mission is to democratize designer furniture by offering basic styles that can be easily customized in terms of size, shape, and fabric. We believe that everyone deserves to enjoy the advantages of personalized design, regardless of their budget or background. Join us on our journey to redefine the furniture landscape, one customized piece at a time.